Hamamat Montia Named Ghana’s Tourism Ambassador for Shea Butter

The Ministry of Tourism, Culture, and Creative Arts has officially appointed Hamamat Montia, an alumna of Achimota School, as Ghana’s Tourism Ambassador for Shea Butter. This honor recognizes her extraordinary efforts in promoting Ghanaian heritage and taking the humble shea butter from local communities to the global stage.

The appointment comes after a viral moment during internet personality IShowSpeed’s tour of Ghana, when Hamamat’s Shea Butter Museum drew massive online attention, garnering over 20 million searches. This demonstrated the powerful impact of her cultural storytelling and her ability to connect local traditions with global audiences.

Hamamat Montia’s journey to this milestone is marked by numerous achievements. She was crowned Miss Malaika Ghana in 2006 at just 18 years old, winning the hearts of Ghanaians and launching her public career. In 2007, she earned the title Model of Africa Universe, putting Ghanaian beauty on the continental stage. She also won Miss Talent (Miss Malaika 2006), highlighting her versatility and creativity.

Through her dedication, Hamamat has transformed Ghanaian shea butter into a symbol of cultural pride and entrepreneurship, inspiring young women and business leaders across the country. Her role as Tourism Ambassador will involve promoting the shea butter industry, supporting local communities, and showcasing Ghanaian heritage to international audiences.

This recognition further cements Hamamat Montia’s position as a leading figure in Ghana’s cultural and business landscape, blending tradition, innovation, and global influence.