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UNEXGH

THE BUSINESS MODEL - GH₵45.00

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The Business Model Book by Adam J. Bock and Gerard George introduces the RTVN framework—Resources, Transactions, Value, and Narrative—to help businesses clearly define how they operate and grow. The authors stress that business models should be innovative, adaptable, and clearly communicated. Using real examples like Spotify and Airbnb, they show how strong models drive success.

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